Quick answer: St. Augustine tolerates more shade than Bermuda, Zoysia, or Centipede, and spreads quickly by above-ground stolons. The real catch in the Piedmont: it has noticeably less cold tolerance than the other warm-season grasses, and a hard winter can seriously thin or kill it, especially further from the coast. Mow at 2.5 to 4 inches, water moderately, and go in aware it's the least winter-hardy option on this list here.
Why it's more common near the coast than in the Piedmont
St. Augustine is the default lawn grass through much of the Deep South and coastal Carolina for good reason: it handles shade better than any other warm-season grass, spreads fast, and has a broad, lush look homeowners like. The tradeoff shows up specifically in the Piedmont's colder winters. It's noticeably less cold-hardy than Bermuda, Zoysia, or Centipede, and a genuinely hard winter can cause serious thinning or outright kill, which is why it's a riskier, less common choice inland than it is closer to the coast.